Workshops and Events

Have a conference or event you want Jessie to attend?

Jessie loves connecting with others in her industry and offers the following topics through in-person presentations, online workshops, and webinars.

Topics include:

  • How to be a successful author in today’s saturated self publishing marketplace
  • Diving deep into social marketing for authors (a.k.a stop wasting time on the Internet)
  • Getting results from your author newsletter

Contact Jessie today to learn more.

Jessie loves to connect with readers!


Contact her today to have her join your book club via Google Hangout.
Enter “Book Club” in the subject of the note.

Self Publishing 101

The self publishing market is saturated with everyone who has always wanted to write a book.  Find out what you need to do to be a successful, professional author in this tumultuous space.

Description of Workshop

Always wanted to write a book? Ready to take control of your writing career?

Now more than ever authors have greater control over their career paths and the ability to reach new readers. This workshop sets up the foundation you’ll need to get started in self publishing now.

Takeaways from this workshop include:

  • Deciding if self publishing is right for you
  • Writing and editing your manuscript for self-publishing
  • Packaging your product for distribution (yes, your book is a product!)
  • Determining the price point of your book’s market
  • A comprehensive checklist of collateral needed to upload to vendors
  • Distribution outlets and how to engage them
  • Marketing (it’s not as scary as you think and yes, you must do it!)
  • Running a business (your writing is a business!)
  • Diversifying your revenue streams

Take the workshop!


What is a Tweet and Why Should I Care? Diving Deep Into Social Marketing

This is a comprehensive workshop can be delivered in an online workshop setting or at a conference.  This workshop uncovers the relationship of social media outlets in terms of the social marketing pyramid, allowing authors to get the most effective use of social media with the least amount of time spent.

Description of Workshop

You’ve signed up for Facebook, posted a picture of your dog, and your friends liked it. Now what? With the ever-changing world of social media, it can be intimidating and confusing when deciding what works best for your author platform. In this workshop, we will explore the intricacies of social media, how social media outlets work in concert, and what authors can do to build meaningful relationships with influencers and readers.

Take-aways from this workshop include:

  • In-depth look at the social marketing pyramid
  • Understanding how various social media outlets work together
  • Concrete study of the big social media outlets and what content works best on each
  • How to develop your author social media platform
  • How to construct a social marketing plan that will save authors time and show real results

Take the workshop!

Offered through these outlets in 2017:


June: Northeast Ohio RWA

July: Pennwriters

August: SavvyAuthors

Getting Results from Your Author Newsletter

This workshop is designed to help an author take control of the one source they have for always reaching their readers.  Your readers want to hear from you.  Here’s a workshop to help you make it a good conversation.

Description of Workshop

Stumbling along the ever changing landscape of social media?  Frustrated with posts that only reach 25% of your followers?

Drive traffic to a source you control: your e-newsletter.

In this workshop, you will learn strategies for growing your list by offering value adds to your e-newsletter subscribers.  In addition, we will take a look at tools for measuring the responsiveness of your list, what attracts readers, and what simply doesn’t work.  Take control of communicating with your readers.  Build an e-newsletter that works for you.